Facebook
launched a smartphone app on Tuesday that
will allow consumers to exchange disappearing photos and videos without
requiring Facebook accounts, the internet company’s latest effort to develop
mobile services beyond its core social network.
The new app, dubbed slingshot, allows users to sign up for
the service with their mobile phone number and connect with friends in their
phone’s contact list or if they want by finding their Facebook friends.
Photos on slingshot disappears from users phones shortly
after they are viewed, reflecting a growing anxiety about privacy in the age of
internet social networking.
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Facebook release of slingshot comes as a new crop of mobile
messaging services gain popularity and threatens to draw younger user away from
Facebook’s 1.28 billion user social networks.
To help mitigate the threat from alternative social networks,
Facebook is developing a variety of standalone apps and acquiring fast growing
rivals. In 2012 it acquired photo sharing service instagram and February it
announced plans to acquire messaging app whatsApp for $19 billion.
Slingshot will be available in the united states on Tuesday for
android and iOS devices
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