Dear Readers have you ever wished your undergarments could
be more social? We have not either, but that not stop one marketing campaign
from giving it a try.
It had to happen: a Twitting bra. But it’s happing for a
good cause.
Every time Greek TV host Maria Bacodimou unhooks her
specially wired brassiere, it send out a Tweet reminding followers to conduct
their monthly breast self exam.
This isn’t the first time a marketer has rigged up a piece
to connect with Twitter.
A few years ago, artist imogen Heap wore a specially crafted
dress at the Grammys, which displayed Twitter pictures from fans.
Microsoft created something similar the following year.
Maria writes cute notes like: “Some do not recognize me
result in I converse Greek. As an alternative of understanding Greek discover
something less complicated how to have self-examination”.
Maybe we‘ll see a Tweeting bra in the next James Bond movie
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