More than 40 Percent of YouTube’s Traffic Now comes from Mobile,

More and more mobile users seem to be relying on their handheld devices for online content. And one service that is stand out from the pack is YouTube, according to Google’s quarterly earnings call.

According to the new data, it looks like handheld up from the 25 percent seen last years, and the 6 percent seen in 2011.

Former YouTube employee Hunter Walk was quick to celebrate news, nothing that Goggles success in mobile video has been a long time coming.

Hunter Walk @hunterwalk

Who is the YouTube of mobile & tablets? YOUTUBE! We made early bet & now accts for 40% of traffic. Great job @dobry2000 & team!

1:47 PM - 17 Oct 2013

The company first invested in bringing its content to Smartphone and tablets back in 2007. Coding all videos to work for mobile and pushing a deal with Apple to ensure every iPhone shipped with a YouTube app already running onit.

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According to a tweet form a former Director of consumer product management at YouTube, the platform has been investing a lot in making a great mobile experience for the internet and android based devices for a while now. The service is also working out its presence on iOS as well, after the company took back the control for the app from apple in 2012.